Be Indirect in Your Research Questionnaire to Gain More Honesty
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Let’s say you are conducting research to discover programmers’ opinions about their work environments: whether they appreciate their office spaces or not. Preparing a survey with a few questions is essential. Their responses will reveal their thoughts and feelings. After working with several student groups, I’ve noticed a common mistake in questionnaire design—they are too obvious with their questions, simply asking, “How do you feel about this?” There’s a more effective approach.